Larry Hall, Partner at Chartwell Law, joins Bill Kanasky, Jr., Ph.D. and Steve Wood, Ph.D. to break down the process and positive outcome of a recent trial. Larry shares an overview of the case, how mediation went, and what the demands were from the plaintiff attorney. The group discusses the jury research that was conducted for this case, how the research was set up, what the legal team wanted to learn from the research, and what some of the findings were in the research, including surprises. Bill, Steve, and Larry also talk about identifying pro-plaintiff and pro-defense jurors based on the jury research and how they used the research findings to develop juror profiles, voir dire questions, and their opening statement plan. Larry then describes the process for jury selection, how they approached their strikes, and how the jury research informed both his opening statement and his closing. Lastly, Larry talks about the curveballs they experienced during trial, how his team handled them, and his client's reaction to the final verdict.